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Line 1: ~~<!-- Please do not remove or change this AfD message until the discussion has been closed. -->~~ ~~{{Article for deletion/dated\|page=Jellycat\|timestamp=20230907170915\|year=2023\|month=September\|day=7\|substed=yes\|help=off}}~~ ~~<!-- Once discussion is closed, please place on talk page: {{Old AfD multi\|page=Jellycat\|date=7 September 2023\|result='''keep'''}} -->~~ ~~<!-- End of AfD message, feel free to edit beyond this point -->~~ ~~{{orphan\|date=September 2023}}~~ {{Short description\|British plush toy company}} {{Use dmy dates\|date=February 2025}} {{Infobox company \| name = Jellycat \| industry = Manufacturer and retailer \| genre = [[Home décor]] and [[toy]] manufacturer \| founded = 1999 \| founder = Thomas ~~and William~~ Gatacre \| location_city = [[London]] \| location_country = [[United Kingdom]] \| homepage = https://www.jellycat.com/ \| footnotes = \| intl = ~~\| intl =~~ }} '''Jellycat''' is a British [[Stuffed toy\|soft toy]] and [[~~home décor~~keychain]] company,<ref>{{Cite book \|last=Brewer \|first=Susan \|url=https://books.google.com~~.au~~/books?~~hl=en&lr=&~~id=Y95laWk98uoC \|title=Famous Character Dolls \|date=2013-01-01 \|publisher=Casemate Publishers \|isbn=978-1-84468-094-8 \|language=en \|access-date=2023-09-07 \|archive-date=2023-09-08 \|archive-url=https://web.archive.org/web/20230908163815/https://books.google.com/books?id=Y95laWk98uoC \|url-status=live }}</ref>, known for its plush toys and collectibles. Founded by ~~brothers~~ Thomas ~~and William~~ Gatacre in London in 1999, the company expanded into Minneapolis in 2001, forming Jellycat Inc.<ref name="auto1">{{Cite web \|title="Making beautiful things that people remember": in conversation with William Gatacre, co-founder and MD at Jellycat - Fashion & Luxury, People, leadership & talent, Weekly Column Executive Search \|url=https://www.thembsgroup.co.uk/internal/making-beautiful-things-that-people-remember-in-conversation-with-william-gatacre-co-founder-and-md-at-jellycat/ \|access-date=2023-09-01 \|website=The MBS Group \|language=en-GB \|archive-date=2023-09-01 \|archive-url=https://web.archive.org/web/20230901225607/https://www.thembsgroup.co.uk/internal/making-beautiful-things-that-people-remember-in-conversation-with-william-gatacre-co-founder-and-md-at-jellycat/ \|url-status=live }}</ref>. While the company mostly sells soft toys, it also sells books, nursery items, bags and other accessories .<ref>{{Cite news \|last=Watts \|first=Robert \|date=2023-09-01 \|title=Puppy love \|~~newspaper~~url=~~[[The Times]]~~https://www.thetimes.com/business-money/article/puppy-love-lqjhsnbjw \|~~language~~url-status=enlive \|archive-url=https://archive.today/20221214000958/https://www.thetimes.co.uk/article/puppy-love-lqjhsnbjw \|~~url~~archive-~~status~~date=~~live~~14 December 2022 \|access-date=2023-09-01 \|~~archive-url~~newspaper=~~https://archive.ph/uXbZB~~[[The Times]] \|~~archive-date~~language=~~1 September 2023~~en \|issn=0140-0460}}</ref>. Jellycat's products include traditional stuffed animals, such as bunnies and bears, alongside more whimsical lines like its Amuseables series, with quirky designs like smiling plants and foods. As of 2024 the longest serving design within the contemporary collection is the Slackajack Monkey with 21 years of production.<ref>{{Cite web \|title=Do You Own The Most Popular Jellycat? \|url=https://www.elyswimbledon.co.uk/pages/do-you-own-the-most-popular-jellycat \|access-date=2024-03-25 \|website=Elys Wimbledon \|language=en \|archive-date=2024-03-25 \|archive-url=https://web.archive.org/web/20240325210353/https://www.elyswimbledon.co.uk/pages/do-you-own-the-most-popular-jellycat \|url-status=live }}</ref> In February 2024 Jellycat celebrated its 25th anniversary, where the [[Institute of Contemporary Art, Boston\|Institute of Contemporary Art]] in Boston hosted an anniversary party.<ref>{{Cite web \|last=Gaikwad \|first=Tanisha \|date=2024-02-29 \|title=ICA visitors celebrate 25 years of Jellycat toys \|url=https://huntnewsnu.com/76018/city-pulse/ica-jellycat-anniversary-party/ \|access-date=2024-03-25 \|website=The Huntington News \|archive-date=2024-03-25 \|archive-url=https://web.archive.org/web/20240325210353/https://huntnewsnu.com/76018/city-pulse/ica-jellycat-anniversary-party/ \|url-status=live }}</ref> ~~== History ==~~ In 2024, the [[World Intellectual Property Organization]] (WIPO)'s Hague Yearly Review ranked Jellycat Limited's number of [[industrial design]] applications filled under the [[Hague Agreement Concerning the International Deposit of Industrial Designs\|Hague System]] as 8th in the world, with 255 applications submitted during 2023.<ref>{{Cite web \|title=Hague Yearly Review 2024 \|url=https://www.wipo.int/edocs/pubdocs/en/wipo-pub-930-2024-en-hague-yearly-review-2024.pdf \|website=wipo.int}}</ref> ~~=== Popularity ===~~ Jellycat has received media coverage for its audience of young children and adult collectors <ref name=":0">{{Cite news \|last=Alcántara \|first=Ann-Marie \|date=2023-05-28 \|title=Why Adults Are Snapping Up a Stuffed Toy Originally Meant for Babies \|language=en-US \|work=Wall Street Journal \|url=https://www.wsj.com/articles/why-adults-are-snapping-up-a-stuffed-toy-originally-meant-for-babies-d5e5632a \|url-status=live \|access-date=2023-09-01 \|archive-url=https://archive.ph/CosVb \|archive-date=1 September 2023 \|issn=0099-9660}}</ref><ref name=":1">{{Cite web \|date=2021-11-07 \|title=Meet The Parents Secretly Obsessed With Jellycat Stuffies \|url=https://www.romper.com/life/parents-secretly-obsessed-with-jellycat-stuffies \|url-status=live \|archive-url=https://archive.ph/GwZ4E \|archive-date=1 September 2023 \|access-date=2023-09-01 \|website=Romper \|language=en}}</ref>. The soft toys' popularity during the [[COVID-19 pandemic]] has been compared to [[Squishmallows\|Squishmallows,]]<ref name=":1" /> which saw a similar increase in sales and notability in the same time period.<ref name=":0" /> == ~~Awards~~Popularity == Jellycat toys appeal to children but also adult collectors.<ref name="ES">{{cite news \|last1=Kemsley \|first1=Saskia \|title=Best unique jellycats for all ages: Stuffed toys to brighten your day \|url=https://www.standard.co.uk/shopping/esbest/home-garden/home-accessories/best-unique-jellycats-stuffed-toys-b1096025.html \|access-date=7 September 2023 \|work=[[Evening Standard]] \|date=24 July 2023 \|archive-date=8 September 2023 \|archive-url=https://web.archive.org/web/20230908075140/https://www.standard.co.uk/shopping/esbest/home-garden/home-accessories/best-unique-jellycats-stuffed-toys-b1096025.html \|url-status=live }}</ref><ref name=":0">{{Cite news \|last=Alcántara \|first=Ann-Marie \|date=2023-05-28 \|title=Why Adults Are Snapping Up a Stuffed Toy Originally Meant for Babies \|language=en-US \|work=Wall Street Journal \|url=https://www.wsj.com/articles/why-adults-are-snapping-up-a-stuffed-toy-originally-meant-for-babies-d5e5632a \|url-status=live \|access-date=2023-09-01 \|archive-url=https://archive.today/20230528043034/https://www.wsj.com/amp/articles/why-adults-are-snapping-up-a-stuffed-toy-originally-meant-for-babies-d5e5632a \|archive-date=28 May 2023 \|issn=0099-9660}}</ref><ref name=":1">{{Cite web \|date=2021-11-07 \|title=Meet The Parents Secretly Obsessed With Jellycat Stuffies \|url=https://www.romper.com/life/parents-secretly-obsessed-with-jellycat-stuffies \|url-status=live \|archive-url=https://archive.today/20230901224659/https://www.romper.com/life/parents-secretly-obsessed-with-jellycat-stuffies \|archive-date=1 September 2023 \|access-date=2023-09-01 \|website=Romper \|language=en}}</ref><ref name ="Ind">{{cite news \|last1=Wilson-Beevers \|first1=Helen \|title=Jellycat stuffed animals are still a top trend: Here's where to buy the popular kids' toys \|url=https://www.independent.co.uk/extras/indybest/kids/toys-activities/best-jellycat-soft-toys-where-buy-b2244414.html \|access-date=7 September 2023 \|work=[[The Independent]] \|date=3 March 2023 \|quote=It’s safe to say, the most recognisable soft toy brand name today is Jellycat, which was first established in 1999. \|archive-date=7 September 2023 \|archive-url=https://web.archive.org/web/20230907220622/https://www.independent.co.uk/extras/indybest/kids/toys-activities/best-jellycat-soft-toys-where-buy-b2244414.html \|url-status=live }}</ref> The company received the Outstanding Achievement Award at The Greats Awards 2020<ref>{{Cite web \|title=Jellycat's Co-Founder And MD Honoured At The Greats Awards \|url=https://www.giftsandhome.net/jellycats-co-founder-and-md-honoured-at-the-greats-awards/ \|access-date=2023-09-01 \|language=en-GB}}</ref> The soft toys' popularity during the [[COVID-19 pandemic]] has been compared to [[Squishmallows]],<ref name=":1" /> which saw a similar increase in sales and notability in the same time period.<ref name=":0" /> Jellycat products have a strong social media presence, with the number of reported views on [[TikTok]] reaching several billion.<ref name="ES" /><ref name="Ind" /> == References ==▼ Jellycat won Earnshaw Magazine's Earnie Award in both 2015 and 2018, within the Toys category.<ref>{{cite web \|title=EARNIE AWARD PAST WINNERS \|url=https://www.earnshaws.com/earnie-awards/earnie-award-past-winners/ \|website=Earnshaw's \|access-date=8 September 2023 \|archive-date=8 June 2023 \|archive-url=https://web.archive.org/web/20230608142833/https://www.earnshaws.com/earnie-awards/earnie-award-past-winners/ \|url-status=live }}</ref><ref>{{cite journal \|title=Toys: Jellycat. \|journal=Earnshaw's Review \|date=2018 \|volume=102 \|issue=10 \|page=20 \|issn=0161-2786}}</ref> The company received the Outstanding Achievement Award at The Greats Awards in 2020.<ref>{{Cite web \|title=Jellycat's Co-Founder And MD Honoured At The Greats Awards \|url=https://www.giftsandhome.net/jellycats-co-founder-and-md-honoured-at-the-greats-awards/ \|access-date=2023-09-01 \|language=en-GB \|archive-date=2023-09-01 \|archive-url=https://web.archive.org/web/20230901225608/https://www.giftsandhome.net/jellycats-co-founder-and-md-honoured-at-the-greats-awards/ \|url-status=live }}</ref> The increasing popularity of the toys - helped by considerable online momentum (Jellycat’s TikTok account has 10.2m likes) has led to extraordinary security measures being put in place by British retailers following a 'crime wave'.<ref name=":2">{{Cite news \|last=Hamilton \|first=Chloë \|date=2025-01-08 \|title=Shoplifters, scams and supersoft toys: how the Jellycat craze inspired a crime wave \|url=https://www.theguardian.com/lifeandstyle/2025/jan/08/shoplifters-scams-and-supersoft-toys-how-the-jellycat-craze-inspired-a-wave \|access-date=2025-01-08 \|work=The Guardian \|language=en-GB \|issn=0261-3077}}</ref> The thriving and profitable secondary market for Jellycat collectibles has been referred to as a "darker, stranger underbelly" to the Jellycat phenomenon, as it provides a ready outlet for thieves to dispose of stolen toys.<ref name=":2" /> ▲== References == {{reflist}} {{Authority control}} [[Category:Toy companies]]▼ {{DEFAULTSORT:Jellycat}} [[Category:Toy companies of the United Kingdom]] ▲[[Category:Toy ~~companies~~brands]] [[Category:Teddy bear manufacturers]]

Jellycat: Difference between revisions

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